The bookstore regularly hosts literary discussions, book launches and readings. The bookstore conducts events in schools and colleges in the area and also organises regular book fairs.Potensmedelapoteket

A special note from Ruskin Bond to Upendra Arora on the occasion of World Book Day 2020 during the Covid 19 lockdown.
Indian actor, Neha Dhupia, being presented a copy of the book “Rights for Planet Earth” by Valerie Cabanes, by Upendra Arora at the Natraj Bookshop.
Internationally acclaimed environmentalist, Dr. Vandana Shiva at the launch of one of her books at the Natraj Bookshop.
A close friend of the bookstore and its owner, actor Tom Alter, on one of his visits to the store, signing his books for his readers.
An old friend of the bookstore and its owner, internationally acclaimed historian, Ramachandra Guha, with Upendra Arora, at the Natraj Bookshop.

Booker Prize Winning Author, Arundhati Roy, autographing her books at Natraj Bookshop. Here she is seen being welcomed with a bouquet of flowers by Upendra Arora.

A special friend of the bookstore, India’s renowned author, Ruskin Bond, trades seats with Upendra Arora and manages the sales counter at Natraj bookshop!
One of the bookstore’s most iconic photographs. Ruskin Bond outside the bookstore. Otherwise, he is thronged by crowds and the parking area where he is now standing is teaming with children and their parents with little or no place to walk!

Eminent jurist N A Palkhivala at a ‘meet and greet the author’ session at the bookshop.

Fritjof Kapra, Austrian-born American Physicist at a Natraj Bookshop event in Dehra Dun.
Organising book fairs and exhibitions has always been part of the store’s agenda. Upendra Arora greeting Farooq Abdullah, the then Chief Minister of Jammu and Kashmir at a book exhibition.

Former Election Commissioner, T N Seshan, on a visit to the bookshop.

The bookstore expanded in the 80s to widen its range of books on environment and ecology. The then Environment Minister, Maneka Gandhi, at the bookstore to inaugurate the new avatar.

One of the best known Indian writers of all time, Khushwant Singh, with Upendra Arora at the Natraj Bookshop.
A historic photograph of the now well known environmentalist, Sunderlal Bahuguna, with the founder of the bookstore, Sohan Lall Arora, with Upendra Arora in the background at the Natraj Bookshop.